Promotional Paper

Product: Purina Puppy Chow

Television: commercial add on NBC during Olympics

Print: Advertising in Dog Fancy Magazines

Internet: Full website of products

Direct mail: Coupons mailed directly to new puppy owners that are registered through AKC.

Publicity: Breeder and Vet recommendation

Purina Puppy Chow was first recommended to me by the breeder of my first Golden Retriever who insisted that I only feed my new puppy Purina Puppy Chow. The logic of the breeder was that Purina has been around for many years and there was much research and development put in to the product so it can be trusted as a good source of nutrition for this new addition to our family. With this recommendation, came a 30 minute instructional video from the makers of Purina Puppy Chow. This video explained why we should feed our new puppy Purina Puppy Chow as well as other little helpful hints like kenneling our puppy, safe chew toys and some very