The Initial Strategy

The initial strategy of the advent corporation was the intention of making products that were significantly different from other company’s products. Advent was an enterprise committed to the design and manufacturing of superior quality and high-performance products. Instead of competing directly with the experienced players in the market, Advent had the original intent to play it safe. The Advent Corporation had the idea of tapping the unexploited 5% of the home entertainment market which was less competitive. Kloss soon realized that The Advent Corporation audio business contained the technology that would support Advent’s long-term goals. The corporation was not content with its current position in the market so they decided to branch out to a different market sector of innovative products, the big screen TV being one of them.

One of the strengths for Advent was that the corporation had an experienced manager; Henry Floss had years of experience working at Acoustic Research before he founded Advent. Another strength was Advent has a very strong core competency in the specialized audio market. The corporation has already manufactured and