Advertisement Analysis: Warrant

“Advertisement Analysis: Warrant”

The implicit warrant in this advertisement is that simple and quick products are superior. In our society this statement is becoming increasingly true. We are always looking for the new quicker faster way to do our tasks. New products come out all the time that claim to do tasks faster and it is assumed that they do it at nearly the same quality, but this does not matter as much as the need to get tasks done quickly.

Washing and waxing our cars are no exception. Many of us who wash and wax our cars do so on the weekend, because the process is rather time consuming. The process of washing the car is not so much the part that takes a lot of time, but rather the second part of waxing the car. First, the car must be completely dry and moved to a cool shaded spot to start the waxing process. Second, take the buffing applicator and add some liquid wax. Now take the applicator and buff the car in a circler motion making sure that no spot is missed on the car. After this is done the wax needs to dry to a haze, which can take anywhere from 20 minutes to and hour. Once the wax has dried to a haze the wax must now be buffed off with some force. The car should now shine and be almost as smooth as glass.

There are a few problems that can occur when waxing a car. Since, the wax has to dry