Amazon.Com Case Study

The structure of Amazon.com is most certainly representative of a great marketing effort on the part of the company. Amazon.com has a myriad of different marketing concepts which aid to the increased consumption and popularity of this great organization. With thirty-six product categories offered on the website, Amazon.com is bound to appeal to the consumer with its premiere marketing efforts and techniques

Amazon.com’s easy to navigate webpage and simplistic accessibility are both contributing factors to making it an outstanding website for internet novices and experts alike. From the moment you arrive at Amazon.com you are greeted with a laundry list of the top sales and deals on various products which are currently being offered. A couple clicks of the mouse and you are on your way to saving money with bargains that only this particular website has to offer. Amazon.com’s ability to convey their numerous products through their website with discounts exclusive to Amazon.com is undoubtedly a great marketing effort. Amazon.com realizes consumers will be more apt to purchase items if they are discounted and money can be saved. Further savings can be accumulated with the purchase of Amazon.com Visa card which grants the individual $30 back after your first purchase as well as up to 3% rewards. This offer is a great marketing benefit for both Visa and Amazon.com.

Further enforcing the aforementioned marketing concept of sales and discounted pricing, Amazon.com has a separate ‘deals of the day’ section where consumers can check out the products that are on sale for that day only. The advantage of this marketing effort is twofold. First, it encourages consumers to check back periodically with the website resulting in an increased percent chance which the consumer will make a purchase. And secondly, because the deal is only offered for that day in particular, it disallows the consumer to think it over and talk himself out of it. Time is of the essence and the consumer will be more inclined to make the purchase because the deal won’t be available the next day. This is a smart maneuver on the part of Amazon.com and a brilliant marketing effort.

Not sure what you are looking for? Nobody wants to spend countless time searching and seeking the product they want, especially in this fast paced world we live into today. That is why Amazon.com implemented a drop down tabbed search which makes narrowing down the product of your desire that much easier. With categories ranging from home and garden, toys and kids, clothing and accessories, and consumer electronics just to name a few, Amazon.com allows the consumer to find more of what they are looking for in less of the time. Listed underneath each category are sub categories allowing the consumer pin point the exact product they wish to purchase. Still can’t find your product in the sub category? It’s not a problem because Amazon.com has a search function at the top of the page to guarantee precise results after conducting a search. This type of expedited shopping allows the consumer to buy more in less of the time is a great marketing on the part of Amazon.com

Also on the top of the website, Amazon.com has a link directing the consumer to be able to purchase gift certificates for special occasions such as birthdays and holidays. This is a great marketing effort because by purchasing a gift