An Analysis of the Newly Released Apple Tv

AN ANALYSIS OF THE NEWLY RELEASED APPLE TV

Prepared by:

Industry Analyst

Apple, Inc.

April 30th, 2007

EXECUTIVE SUMAMRY

Purpose

This report is to analyze the new Apple tv after its release in January 2007. It will investigate the television accessory market to see how the Apple tv compares to similar products, as well as the capabilities and functionality of the newly released Apple tv. It will also determine which product is the best in its class and which one is the best buy for consumers.

The Competition

With no product on the market that is quite like the Apple tv, a new market sector has been created that makes a common household item - your television, work as one with your computer. While this product is unique with its features it does have some competition that has been already on sale to the public for some time. They are the Tivo television box and Comcast DVR box, which are both similar in function. Both have their pros and cons and will be thoroughly reviewed in this report.

The Apple tv

With the same concept of the competition, Apple tv takes on-demand television to the next level. Through iTunes, tt offers countless television programs as well as a library full of high definition movies to be available at the click of a button. It also takes a users personal music library and syncs that up with your home entertainment system, making household music sharing easier than ever.

Findings

For the user that is more interested in media such as photos, music, movies, and computer friendliest, the Apple tv is the best supported choice. For the user that is more interested recording television programs, the Tivo service is the best supported choice.

TABLE OF CONTENTS

EXECUTIVE SUMMARY………………………………………………………...……2

I. Introduction…………………………………………………………………..6

a. History of Apple…………………………………………...….….………6

b. Purpose of Report………………………………………….……….……7

c. Sources and Methods……………………………………….……………8

d. The Industry…………………………………………………………..…9

II. The Apple tv…………………………………………………………….……9

a. An overview of Apple tv…………………………….………………..…9

b. Device Compatibility………………………………….……………..…10

c. The User Interface……………………………………….…………..…11

d. Pros and Cons………………………………………………………...…12

e. The Future of On-Demand Television………………………..….……13

III. The Competition………………………………………………….…………13

a. Tivo………………………………………………………..……..………13

b. Comcast DVR……………………………………….…..………………14

IV. A Comparison………………………………………………………………15

a. Key Features of All Three Products…………..……….………………15

V. Findings……………………………………………………………..….……16

a. Results……………………………………………………...……………16

b. Reccomendations……………………………………..…………………17