Analysis of Delta’s Value Creation Process

Quzi3 Q1-Delta-US Airways case & Q2-Selling my MBA

Q1:

· Analysis of Delta’s value creation process

As a full-service airlines, Delta is configured to get passengers from almost any point A to any point B. To reach a large number of destinations and serve passengers with connecting flights, Delta employs a hub-and-spoke system centered on major airports. Delta offers customers’ service to more destinations than any global airline with Delta and Delta Connection carrier service to 290 destinations in 46 countries. With more than 50 new international routes added in the last year, Delta is America’s fastest growing international Airline and is a leader across the Atlantic with flights to 28 trans-Atlantic destinations. To Latin America and the Caribbean, Delta offers more than 400 weekly flights to 49 destinations. To attract passengers who desire more comfort, it offers first-class or business class service. Delta’s marketing alliance also allows customers to earn and redeems SkyMiles on more than 14,000 flights offered by SkyTeam and other partners. Delta was a founding member of SkyTeam, a global airline alliance that provides customers with extensive worldwide destinations, flights and services. Including its SkyTeam and worldwide code-share partners, Delta offers flights to 445 worldwide destinations in 92 countries. To accommodate passengers who must change planes, it coordinates schedules and checks and transfers baggage. Customers can check in for flights, print boarding passes and check flight status at delta.com. Beginning in December of 1999 the company began using the Twelve Points program to ensure the best customer service possible. Not only does Delta try to be of better service to customers, they also try to be of service to the community. Every year they donate time and money to programs involved with youth leadership development, and also with youth wellness. Recently, Delta starts to provide the wireless Internet in airport terminals across the country. Delta offered healthcare coverage and other benefits to same sex partners. They claim to be committed to their employees, and are considered to be a company that likes to have a diverse staff on hand including handicapped, and a mix of many minorities. Delta has special three customer services, Travel Services, Membership Programs, and business to business programs. (See exhibit 1) Delta also served meals for passengers who would be traveling for many hours but an industry downturn following the Sept.11 attacks, coupled with high fuel costs, led Delta to begin eliminating perks as it sought ways to cut costs. A hub-and-spoke system centered on major airports also lost power to operate efficiently.(See exhibit 1) As I mentioned above, Delta was an innovative company which could create value, but it lost power to create value like Southwest (See exhibit 4-a) From New Delta creation, Delta creditors will get significant premium. First, Approximately $8.0billion of value to Delta’s unsecured claimholders ($4.0 billion of cash and 78.5 million shares of US Airways stock valued at $4,0 billion-based on November 14, 2006 closing price of $50.93) will be created. Second, it will represent roughly a 25% premium to current unsecured bond trading levels-40% premium based on a 30-day average. Third, committed financing of $7.2 billion, will also represent $4,0 billion to fund cash portion of offer and $3,2 billion in refinancing. All other allowed secured debt and administrative claims will be assured or paid in full. And new Delta will also get a financing commitment from Citi-group to provide $7,2 billion in new financing for this transaction. This funding would be utilized to refinance Delta’s debtor-in-possession credit facility, refinance US Airways’ existing senior secured facility with GE Capital, and provide the funding for the $4,0 billion cash portion of our offer. All other allowed secured and administrative claims would be paid in full.

· Analysis of US Airway’s value creation process

US Airway is another full-service airline, so the past basic value creation process was almost same as Delta. It is configured to get passengers from almost any point A to any point B. To reach a large number of destinations and serve passengers with connecting flights, US Airway employs a hub-and-spoke system centered on major airports. To attract passengers who desire more comfort, it offers first-class or business class service. To accommodate passengers who must change planes, it coordinates schedules and checks and transfers baggage. They also served meals for passengers who will be traveling for many hours, but stopped serving from an industry downward trend after Sep 11. Like Delta, it lost power to create value these days. It could not create new value from its traditional