B2b and B2c Marketing

B2B and B2C Marketing

In this paper a firm idea of how marketing works for B2B as well as B2C sites. Although the two entities differ, the overall marketing strategy is the same in theory. "In marketing to other businesses or individuals one of the most important things is to establish good relationships. In B2B or business to business this requires a commitment of time and good customer service prior to ever making that first sale."(Brown, 2007)

"Think about it... products & services change but good sales, marketing, & advertising is one thing that remains. It is one of the most important aspects of an organization. It must be taken seriously, with the implementation of a strategic plan of attack." (2007) After the market has been established then the team can proceed with a marketing plan. Developing a marketing strategy, considerations the marketing team need to have an understanding of the company's target market. This makes marketing easy for thus the team can target the consumer base. While this brainstorming, goes on the team should determine whether the consumer is B2B or B2C. Does the site need to speak to individuals with an IT background or the to the average person? However, some websites should be designed to attract both entities. In B2B and B2C internet marketing the team must know the consumer and the business as well. Failure to reach the perceived target market is essential. Thus, this failure could cause the company to lose or not reach the target market.

Business' often make the mistake that being the new company in the industry will cause the consumer to be drawn to the website and want to shop with them. Some business' believe that they do not have to reinvent the wheel thus keeping the