Business Forum Internship Program Paper
By: Fatih • Research Paper • 744 Words • December 15, 2009 • 1,331 Views
Essay title: Business Forum Internship Program Paper
Company for Internship Program
Subject: “An Evaluation of PepsiCo for the Internship Program at Daniel University”
It is important for students at the Daniel University Business School to become affiliated with companies that can offer a high potential for success in the near future. The Daniel University internship program looks for companies that maintain a strong economic outlook, sustainable development, and corporate social responsibility. That being said, one company that will be taken into consideration is PepsiCo. This company is one of the key global competitors in the beverage and food industry and fits the criteria for the internship program. Therefore, based on research and analysis of the company, it is safe to say that PepsiCo is an appropriate selection for the Daniel University internship program because it maintains sustainable development, initiates corporate social responsibility, and generates enough revenue to promote future economic growth.
PepsiCo Promotes Future Economic Growth
It is clear that PepsiCo is one of the top global competitors in its respective industry and can keep up its economic growth based on its current market trends and its relationships with other key players in the industry. Trends in net income and revenue are signs that show what kind of economic position a company is. Just in October, PepsiCo’s third quarter report shows that net income increased 17% and net revenue increased 11%, after its second quarter increases of 13% net income and 10% net revenue. Along with these current market trends, PepsiCo seems to continue its growth with its recent joint-ventures with Starbucks and Unilever. Based on analysis, PepsiCo is distributing a new coffee product with Starbucks while expanding its marketing tactics with Unilever. These results depict a strong outlook in terms of future economic growth for PepsiCo, which is an ideal characteristic of an appropriate internship partner company.
PepsiCo Maintains Sustainable Development
A company that maintains sustainable development is one that has an impact on today’s society and environment. This is very important for the internship program at Daniel University. After further research, it should be notable that PepsiCo is making efforts towards sustainable development. For instance, PepsiCo’s Bottling Group joined the U.S. Environmental Protection Agency’s list of the Top 25 Green Power Purchasers as of July 2007. The purchase of green power will help promote renewable energy and reduce environmental impacts from greenhouse gas emissions and conventional electricity usage. As a major purchaser of this cause, PepsiCo demonstrates that it is not only a money-making giant but also environment-friendly through its sustainable development. This company feature is essential to the internship program at Daniel University.
PepsiCo Initiates Corporate Social Responsibility
The internship program at Daniel University not only looks for strong economic growth and sustainable development, but it also searches for a company that initiates corporate social responsibility. By catering to the interests of its customers and employees, PepsiCo follows through and maintains a level of corporate social responsibility. Based on even more research, the company shows its CSR by taking part in causes such as the Children’s Food and Beverage Advertising Initiative which promotes and strengthens new advertising methods for the benefits of children’s health. Also, PepsiCo is currently launching a new low-calorie sports drink that will cater to athletes