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Business Plan: Hilltribe Products

By:   •  Essay  •  472 Words  •  December 3, 2009  •  1,110 Views

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Essay title: Business Plan: Hilltribe Products

What is your product?

Hilltribe products, emphasis on handicrafts; import quality

Beautiful embroided textile products handmaded by the hilltribe people of Northern Thailand

I.e. eyeglasses bags, bags and purses, cellphone covers, cloth and belts, pillow cases, sheets, blankets, and etc.

Who is going to buy it?

Focus on customers in North America and Europe; female/male; middle class and above; housewifes; shops (importers) in foreign countries; customers who appreciate authentic beautiful hilltribe products from Thailand

Where are you going to locate the business? Why that place?

E-Commerce business

How are you going to attract customer?

Advertising in well-known websites/magazines/brochures; forward mail; including in Search engine like Google and Yahoo

What is your competition?

Other online businesses who sell similar products

How much are you going to charge for your product/service?

The fee depends on the products that the customers select from the web. Other consideration such as FOB/CIF fee will also be included.

Who is going to provide advice? What advice do you need?

Jane's father who have information about hilltribe products.

Need more advice about how to start online business and the taste/preference and the demad of customers

How are you going to split the proft? Whose responsible for the loss?

Profits and loss would be splited equally by three (Jane/Jay/Phung)

How much you anticipate that the business will grow in the future?

We anticipate that the business will grow if we can constantly create unique/ update products

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