Business Plan Ptst Uk

Table of contents

Executive summary 1

Industry analysis 2

Description of the public transport industry 2

Business concept 5

Opportunity identified 5

The concept of the company 6

Unique features of the services 6

Strategy 7

Mission Statement 7

Objectives 8

Competitive strategy 8

Marketing plan 9

Market research evidence 9

Competition 12

Segmenting, Targeting, Positioning 13

Segmenting 13

Targeting 14

Positioning 14

Marketing plan 14

Financial Plan 15

Sales forecast assumptions 18

Operations plan 21

Human Resource management plan 22

REFERENCES 24

Executive summary

Personal Special Transport Services (PSTS) is a private hire vehicle (PHV) company located in North-East London that offers an alternative transportion for customers with special needs.

The company will offer door-to-door transportation with specially accustomed MPV vehicles to suit different disability customer requirements. Our main customer groups will include people with limited mobility in need of extra care - people with disabilities and elderly people.

PSTS is established in 2007 as an answer to the growing demand for transportation of people with decreased mobility in the UK. The rapid growth of the aging population