Business Regulation

The challenges that surrounded Alumina, Inc. could have been detrimental to the corporation. Areas the management team needed to concentrate on were the corporation’s image to the general public as well as competitors, current customers and potential customers. Management’s duty was to manage the crisis by preventing extensive losses to the company while at the same time preserving the image of the company and doing right by the community. As a team we agreed upon the strategies and recommendations to solve the challenges for Alumina, Inc., although the timing of how the events would play out was slightly different. We agreed the initial strategy was to release a statement highlighting Alumina's clean record over the five years. This would show the community our company has been in compliance with current regulations and that we are maintaining a high standard. Following the local newspaper’s release of a damaging article suggesting that Alumina responded quickly because it was on the defense, we agreed that an independent investigation checking for new violations would be a prudent business decision. The result from the investigation indicated our PAH levels were lower than the prescribed levels.

Business Regulation 3

Strategy for Challenges

When further inquiries questioned our business practices, we decided to a partial release of the report. To ignore this opportunity could be very damaging,

indicating our company is hiding something. A full release of the report would jeopardize Alumina’s competitive position in the global aluminum trade business.

When Bates threatened a million dollar lawsuit, we decided mediation would be an appropriate route to follow as opposed to litigation. This provided a win-win situation for Alumina and Bates. Alumina in exchange for a confidentiality agreement provided Bates with reimbursement of past medical expenses and a lump sum for future medical care for her daughter. The cost of mediation was a fraction litigation costs and avoided negative publicity that comes from a trial.

Congress passed the FOIA in 1967 after a “16 year campaign by journalism organizations and others to promote the citizen’s “right to know.” It was strengthened in 1974 and expanded to include electronic records in 1995”

(Weitzel 2004). The Attorney General is directly involved in applying the rules that govern what information is allowable for public scrutiny through the FOIA. Since 9-11 and the inception of the Homeland Security Administration the amount of information both governmental and private that is considered classified has increased dramatically. This increase of what is considered classified has caused a delay of up to four years in the processing of requests for information (Sangillo, 2004). It is unlikely with the current political climate that the information asked for in the environmental audit report would have been made available

Business Regulation 4

through the FOIA in time to offset the growing blackening of Alumina’s public image by local journalists.

Alternate strategy

To be proactive we also would recommend an extensive investigation to determine whether or not there was any direct link between leukemia and chemicals discharged by the company. We felt that although Alumina had never had a citation there should have been better monitoring system in place. The EPA is required by section 304 of the Clean Water Act to issue an effluent guidelines program plan every 2 years. The plan sets the schedule for reviewing and revising existing guidelines and identifies new industry categories for which the EPA may develop new effluent guidelines (Beckley, 2004).

The review of the regulation and results, depending on the outcome, would help formulate a plan of action. If there was no relationship, we would have our attorney contact Bates with the findings and make the report known to the public.

We would not settle because by doing so, we would be opening the door to other liability suits. Any resident with a fatal illness could attribute their illness to actions from years ago and expect restitution. This could drive the company into bankruptcy.

Business Regulation 5

In addition, a single source of communication between Alumina and the public is crucial. All public information should be approved by legal council. The spokesperson must be seen a credible person; well-liked, well-respected, knowledgeable and able to show compassion. The image of the spokesperson is as critical of the message itself. Public and press releases must be practiced until they flow seamlessly.

Timing