Business Strategy of Kudler Fine Foods

Business strategy of Kudler Fine Foods

MBA 502

University of Phoenix Online

Business strategy of Kudler Fine Foods

Businesses are often preoccupied with the day to day operations of the organization that they lose perspective of the company’s goals. Developing a sound strategic plan gives the company a direction for the present and future. The Kudler Company would need to choose a strategy that that is compatible to the company’s size, mission and values. The company strategies will need to be flexible to accommodate changes in the market place. Such changes can come from many different forces such as technology, external and internal factors. The Kudler Company also needs to develop specific tactics that help accomplish their goals. Finally the company would need to continually scan the market and see how the company is progressing. Scanning the market would also help the company identify problems and changes that may need to be made.

Pursuing focus strategy

Kudler’s is perusing a focus strategy by selecting a narrow-scope segment or niche market in attempts to achieve differentiation strategy, being unique in the industry. This concept is discussed in the Kudler’s web site Internet page. It quotes that Kathy was “Passionate about gourmet cooking