Calyx and Corolla

Two MAIN TOPICS have been posted in the Week #8 Conference related to the Calyx & Corolla Case.

For MAIN TOPIC #1 (Discuss "who" performs the channel functions in the marketing channel of distribution that Calyx & Corolla is a part of, what functions each participant performs, and what the "innovation" is in this business endeavor.):

For MAIN TOPIC #2 (What should be done about the Minneapolis campaign?):

You should consider the following when responding to this conference:

What are the basic facts of the case?

What are the strategic marketing issues / problems presented in the case?

What are possible ways of resolving (attacking) the issues (problems)?

What are the pros and cons of each potential solution?

What is your recommended course of action? Why?

You should do your best to employ the financial data in the case as evidence