Carters
By: Janna • Essay • 270 Words • November 30, 2009 • 973 Views
Essay title: Carters
Page 2
Carter’s was founded in 1865 by William Carter. The primary activity is to market and manufacture baby apparel. The baby and sleepwear products include bodysuits, pajamas, blanket sleepers, gowns, bibs, towels, washcloths and receiving blankets. In addition to producing babies' and children's sleepwear, Carter's (which operates through its The William Carter Company unit) is a leading US maker of apparel for fashionable youngsters. The company’s play clothes products include knit and woven cotton apparel for everyday use in sizes 3 months to 7 and other products include bedding, outerwear, shoes, socks, diaper bags, gift sets, toys, room decor, and hair accessories. The company sells the products under the Carter's brand in the wholesale channel, which includes over 330 department stores, national chain and specialty store accounts. The company operates 193 Carter's retail stores located primarily in premier outlet centers throughout the United States.