Cofee and Sandwich Shops

1.Introduction 1

2. Definition 3

3. Executive Summary 4

4. Strategic Overview 6

MARKET DRIVERS 6

Economic Overview 6

Consumer Expenditure 6

Table 1: Main Economic Indicators 1995-99e 6

Figure 1: Household Expenditure 1998 7

Table 2:- Household Expenditure 1998 7

Demographics 8

Table 3: UK Workforce Jobs 1995-98 8

Figure 2: UK Workforce Jobs 1995-98 9

Table 4: Distribution of Households by Size 1997-98 9

Figure 3: Distribution of Households by Size 1997-98 10

TOTAL MARKET SIZE 10

Figure 4: Sandwich and Coffee Shops Sales 1994-99e 11

Table 5: Sandwich and Coffee Shops Sales 1994-99e 11

Figure 5: Growth in Sales of Sandwich and Coffee Shops 1994-99e (1994 = 100) 12

Table 6: Leading Players in the Multiple Sandwich

Specialist Shop Market 1999 12

Table 7: Leading Players in the Multiple Coffee Shop

Market 1999 13

5. Key Issues 14

GROWTH IN POPULARITY 14

Overview 14

Coffee Shops 14

Sandwich Shops 14

Consumer Profile 15

Coffee Shops 15

Sandwich Shops 15

Table 8: Increasing Growth of Coffee Shops 16

Table 9: Increasing Growth of Sandwich Shops 17

FOOD ON THE MOVE 18

Overview 18

Consumer Profile 18

Coffee Shops 18

Sandwich Shops 18

Table 10: People Who Prefer to ‘Eat in’ at Coffee Shops 19

Table 11: People Who Prefer to ‘Take-away’ at Coffee Shops 20

Table 12: People Who Prefer to ‘Take-away’ at Sandwich Shops 21

Table 13: People Who Prefer to ‘Eat in’ at Sandwich Shops 22

Table 14: People Who Prefer Pre-packaged Sandwiches 23

Table 15: People Who Prefer to Made-to-order sandwiches 24

HEALTHY OPTIONS 25

Overview 25

The Supermarkets 25

The Specialists 25

Consumer Profile 25

Table 16: Consumer Profile of ‘Healthy’ Sandwich Eaters 26

LEGISLATION 27

Coffee Shops 27

LOCATION 27

Overview 27

London-centric 27

ACCESSIBILITY 29

Table 17: Selected Characteristics of a Londoner 29

THE WORKING DAY 30

Coffee Shops 30

Sandwich Shops 30

Table 18: Working Day Visitors to Coffee Shops 31

Table 19: Leisure and Free-Time Visitors to Coffee Shops 32

Table 20: Working Day Visitors to Sandwich Shops 33

Table 21: Leisure and Free-Time Visitors to Sandwich Shops 34

CONCESSIONS 35

THE INTERNET 35

Overview 35

Starbucks Case Study 36

SANDWICHES SWOT ANALYSIS 36

Strengths 36

Weaknesses 36

Opportunities 37

Threats 37

COFFEE SWOT ANALYSIS 37