Commercials and Kids

Advertising has been the primary business for most of the leading countries and United States is apparently the leader in this field. Toy industry is the one of streamline products that is being made and sold the most through out the country, for it is being aided by commercial ads. By using many psychological methods, companies are able to pull in the buyers and most of them are kids under teen. If so, these commercials surely content something that we might have not known of without scrutinizing more closely. They all seem to have negative effect upon viewers at certain ages. Commercial ads cause kids to fantasize the reality, having bad behavior when their desires are not met, and ultimately causing family budget to plummet through time if the management is not closely monitored.

Commercial ads are harmful to kids in various ways and causing them to fantasize things uncontrollably. Like Mark Crispin Miller, director of the Project on Media Ownership in New York said "These advertisements not only encourage kids to demand toys from their parents, but they encourage boys to celebrate violence and girls to consider their self-worth by how they look..." The important thing is what they would see on those ads and commercials, and that is the force to drive them to their own desires. According Susan Linn, a psychiatrist at Harvard Medical School, kids are being misled to think that having the same toys like their friend's would make them successful. More importantly, we are now in the age of media which things are displayed and toys are no longer simply hand made but high technology. DVD movies, games and portable devices give consumers better choices to shop for their craving items. This also means kids become less imaginative and more passive since they stop using their creativity instead using materialistic minds. The Polly doll toy has been well known for a long period of time and still is. This certain product allows little girls to think that they could become special if they have lots of clothes as well as being able to ride in a luxurious car to a party. The kids are taught during the experiencing this toys a new way of thinking of themselves.

Commercials ads are also dangerous because some of them could poison the youngster's minds at early ages. Seth Stevenson stated in his article: "...There's this thing called Tokyo Catz. I'm not quite sure what it is, but it seems to involve a bunch of slutty cats who tart themselves up like dirty cat whores." If something like this actually showed up in the American toy industry stream line, the result must be devastating. Kids are learning and they are doing it fast. Therefore toys must be filtered and considered carefully before buying, unless they will have bad influence and unwanted experience on kids. According to Stevenson "This seems pretty clearly designed to undermine mom's authority." the Chef Boyardee commercial tell the young viewers to ignore their parent's words and do what they wish for. Perhaps they already started a new realm in which kids make decisions regardless what their parents say. As parents, we should take a step in closer to prevent further effects of commercials and their negative impact on children, since they can not understand that these ads had dangerous charming sense.

By watching certain commercials ads, we could also say that they act as the factors of leading to most of the purchases. The demands become stronger and more forceful when kids see their friends holding the toys that they saw on T.V. The race begins and that is when family's budgets are being wasted in a huge amount as much as 130 to 500 billion dollars. Companies always could find excuses to get off these blames, but in reality kids are being driven out to purchase the products as soon as they appear as commercials in public media. Kids think of the world in as a linear pathway and they just keep on moving straight. Kathy Lalley, senior president at Kid-Leo in Chicago pointed out "Advertising and marketing and making brand decisions are part of life." And that is entirely true; in fact, kids and teens are the biggest spenders in the market today. Kids desire what they think would make then look good in front of their friends and hear inspiring questions and flattery phrases like "Cool!" or "Where did you get that?" A clear example