Country Study of the Cayman Islands

Table of Contents

1. Introduction and History

2. Market Geography

Location

Climate

Flora

Fauna

3. Market Characteristics

Population

Statistics

4. Market Infrastructure

Electricity

Transportation

Communications

5. Market Economy

GDP

Cayman Islands Stock Exchange

Inflation

Imports/Exports

Debt

Currency

Employment

6. Market Politics and Law

Government

Constitution

Human Rights

Taxes

7. Market Culture

Public Holidays and Festivals

Religions

The Cayman People

Education

Sea Turtles

8. Final Assessment and Forecasting

**Assessments are included at the end of each major section excluding the Introduction and History section.**

Introduction

This country study of the Cayman Islands will help to determine whether or not a potential market exists for the exportation of Jack Daniels products. Many topics will be covered involving the islands geography, demographics, infrastructure, economy, politics, and culture. This thorough analysis will enlighten the Jack Daniels company of the Cayman Islands market and determine whether or not its products will be supported there.

Cayman Island History

During Christopher Columbus's fourth and last voyage to the New World on May 10, 1503, he discovered Little Cayman and Cayman Brac. A sailor on his ship documented that they had been blown off course by severe winds and were in sight of two small islands that were full of turtles (there were so many that the island looked as if it were only rock). Because of the large amount of turtles, Columbus named the island Las Tortugas. Around 1540 AD the islands were given another name of which today's name stems from, Caymanas (derived from the Carib word for marine crocodile).

As the years passed, and as the New World was becoming more and more occupied, the Cayman Islands became replenishment centers for ships, supplying them with fresh water and food.

In 1655 Jamaica was captured, the islands then came