Ethical Issues

1. Introduction

For most successful companies the external demands are increasing. It was not so long ago that businesses only focus was economic growth, however, today's society is demanding much more from businesses. Society is looking at not only if a company makes money but how it contributes to society. Society is insisting that companies change their focus to incorporate social, cultural and ethical responsibilities. British American Tobacco has done just that and the subsequent addresses these changes.

2. Brief History on British American Tobacco (BAT)

British American Tobacco is the world's second largest tobacco international tobacco company. An American tobacco entrepreneur, James Buchanan ("Buck") Duke formed a conglomerate of leading American companies. The British American tobacco companies countered this take-over and formed Imperial Tobacco. In 1902 (they celebrated their centenary year in 2002) these companies came to an agreement and united to form British American Tobacco and now have its headquarters in London. BAT support more than ten (10)