Feasibility Study - College Courier Inc.

Table of Contents

Executive Summary………………………………………………………………………1

Introduction……………………………………………………………………………….2

Industry Analysis………………………………………………………………………….2

Competition Analysis……………………………………………………………………..3

Internal Analysis…………………………………………………………………………..4

Marketing Analysis………………………………………………………………………..5

Financial Ratio Analysis…………………………………………………………………..6

Alternatives………………………………………………………………………………..7

Decision & Action Plan……………………………………………………………………8

Contingency Plan…………………………………………………………………………..9

Exhibits……………………………………………………………………………… 10-24

EXECUTIVE SUMMARY

Introduction:

 Role: Dwayne Leslie

 Decision: Whether to purchase College Courier Inc., and what to change to improve its performance

Industry Analysis:

 Both Legal and General Market are highly Competitive, fragmented markets. (43 direct competitors)

 The legal market is seasonal and price insensitive. The KSF is the full range of services, flexibility and personable integrity.

 The general market experienced little seasonality, is more price sensitive, and required farther apart operations

 We should basically focus on the legal market

Competition Analysis:

 Walton Legal Service is successful but has a high employee turnover rate. Walton’s hard working, but wants to have more time in social life and his family.

 Michael Collingwood is small, trusted, and the owner is experienced, but is losing his business because of his reputation of being less personable, less flexibility. We could seize this opportunity. The lower price we offered would be an asset for us.

 Three general delivery competitors are huge. Since we do not focus on this market, we will not compete with them directly.

Internal Analysis

 Ryan Thomas and Bob Zurawski. developed a reputation for being a reliable, friendly and fast courier with reasonable price offered

 CCI keeps approximately 30 clients as its major income revenue source, and its service revenues increase rapidly.

Marketing Analysis

 Apply the yellow page ad. ($500)

 Additional cardboard signs and vehicle stenciling to let our logo recognized

 Premium discount plan for royal