Gap Analysis - Marketing

Apply Gap analysis model to a Fine Dining Restaurant or Hotel Service used by you as a customer.

Gap analysis is done to map the gap which exits between implied & specified customer requirements and existing process

In a restaurant, in Gurgaon, we went in to have lunch. The restaurant was a well heeled restaurant and the prices indicated that it certainly was catering to the upper to upper middle class.

A study of the menu indicated that the restaurant was designed to be nouvele Chinese restaurant with European design elements. Each item in the menu was meant to be a complete meal in itself.

In my understanding, such a restaurant would specialise in efficient service, which would send a complete meal in a bowl.

Having placed the order, the food service was delayed as the kitchen was not equipped to handle a large table of 8 people. Since