Gap: Strategic Management: Introduction; Vision, Mission, and Stakeholders

Gap Inc. is one of the world’s largest specialty retailers, operating more than 3,100 stores in the United States, Canada, the United Kingdom, France, Ireland and Japan. We operate four of the most recognized apparel brands in the world —Gap, Banana Republic, Old Navy, and our newest brand, Piperlime. (Gapinc.com)

Organization mission and vision

Gap’s mission is stated as: Our purpose? Simply, to make it easy for you to express your personal style throughout your life. There vision is: Every day, we look for new ways to connect with customers around the world, provide value to our shareholders and make a positive contribution in the communities where we do business.

“I created Gap with a simple idea: to make it easier to find a pair of jeans. We remain committed to that basic principle.”

Don Fisher, Gap Inc. Founder and Chairman Emeritus

Products and brands

Gap Inc. is a leading international specialty retailer offering clothing, accessories and personal care products for men, women, children and babies under the Gap, Banana Republic, Old Navy and Piperlime brand names. Gap brand includes Gap, GapKids, babyGap and gapbody. The company also operates Gap Outlet and Banana Republic Factory Outlet stores. (Gapinc.com)

Organizational stakeholders

The organizational stakeholders at Gap Inc. are employees, shareholders, the board of directors, CEO, in addition to the customers, suppliers, their communities and the government.

CEO and executive team

Glenn K. Murphy is Gap Inc.’s Chairman and CEO; he is complimented by an executive leadership team of twelve other individuals. There are seven presidents: Japan, Europe, Gap Inc. Direct, Gap Inc. Outlet, Gap, Banana Republic, and Old Navy. Additionally there are the Senior Vice President of Gap International Sourcing, Executive Vice President of Human Resources, Chief Legal & Administrative Officer, Executive Vice President and Chief Financial Officer, and the Executive Vice President and Chief