Generic Benchmarking

Introduction

The objective of our research study is to employ a team-based approach to identifying problem opportunity statements, effectively conduct generic benchmarking research, identify successful and unsuccessful generic benchmarking companies and recognize potential solutions to our problem opportunity statement and end-state goals. The design of the study includes peer-reviewed references, utilization of a generic benchmarking worksheet and application of the Global Communication's situation analysis. The team's approach to the research methods was to research the generic benchmarking information individually and incorporate our greatest findings into one manuscript. Furthermore, the team-based research approach will provide enhanced solutions from four different perspectives and allow us to be more successful in our research, generic benchmarking methodologies and solution identification for Global Communications.

Scenario Two

The telecommunication industry has experienced rapid growth and an accompanying huge investment in transmission capacity. This growth has put tremendous economic pressure on the telecommunications industry. In addition, the telecommunications industry has fallen under huge competitive pressures from cable companies who are now providing competitive services in areas such as telephones, computers and television. Global Communications is one telecommunications company that is dealing with reduced Wall Street confidence resulting in a 50% depreciation in its stock value. In an attempt to stem the downward pressure of its stock as well as to prevent possible financial failure, Global Communications is attempting to become a global provider of telecommunications. The senior leadership team at Global Communications has planned several steps that they want to implement to help the company to meet and exceed their goals. Some of these steps include introducing new services mainly to small business and consumer customers and cutting costs to improve the company's profitability. To make both of these plans work for the benefit of Global Communications, the senior leadership team plans to market the company on an international level. Therefore, Global Communications has several challenges and opportunities to ensure it remains a competitive player in the telecommunication's industry.

Problem Opportunity Statements and End-State goals

The issues identified within the Global Communications scenario can evolve into formulated problem opportunity statements. The team has framed the right problem statements to ensure we are identifying the right issues and opportunities. This will allow us to incorporate a structured and simple approach to solve the challenges, realize opportunities and address any ethical dilemmas. The problem statement for Global Communications is: Global Communications can realize growth and increased profit through the introduction of new consumer and small business services and an aggressive international marketing campaign.

Global communications must begin to determine their end-state goals. The organization must ensure the end-state is a result that can be achieved over a multiyear timeframe. During this entire process Global Communications must engage the key stakeholders to obtain their feedback, suggestions and alternatives. Global Communications end-state goals include: