Global Communications

Masters in Business Administration:

How an MBA program will help me in reaching my professional goals

Two years into my undergraduate study, I had determined that the field of Economics was not what I aspired to pursue as a career. At the time however, I had no idea where my true passion lay. Inspiration came to me while doing research for a term paper during my final year. One of the requirements for completing my undergraduate degree program was to write a term paper on the commercial impact of marketing in the egyptian industry. While gathering information for this paper, I became fascinated with the methods used by large organizations such as Microsoft, Honda and Wal-Mart. These industry leaders employed strategic marketing tools to gain competitive advantage over their competition. One such example of its marketing genius is the way fast food giant MacDonald’s uses the colors red and yellow in their restaurant facilities because research has shown that these colors give people a sense of feeling hungry. I came to the realization that Nigerian organizations- business, non-profit, and government institutions alike needed to find innovative and cost effective marketing solutions to make them nationally and globally more competitive. The Egyptian economy was in need of such a boost.

After this experience, I created my personal vision statement: To be a globally leading marketing consultant, creatively aligning excellent marketing skills with business goals.

To achieve this, I set out four key goals I needed to attain within a specific timeline:

1. Graduate from college with honors

2. Work for a global firm where I could develop excellent marketing and business skills that could be applied directly to the business environment

3. Earn a postgraduate degree from an accredited business school

4. Start my own global marketing consulting firm

I attained my first goal by graduating with honors. It was time to move on to the second goal. Nissan North America, which is a global automotive company, recruited me as a brand Specialist. The challenge of the position while initially daunting, considering this was my first experience with an organization of its size, proved to be a unique and exciting opportunity for me. Here I faced a novel challenge and unique opportunity to be a part of something original: To help