Global Expansion

Before entering a dark place, most people tend use some type light emitting device

to provide direction and guidance; so they are able to see what is in front of them, so that

Do not fall. The same principal should be used when attempting to sell overseas. Before

attempting expand into a new market domestically; your success depends on research

planning and timing. This will give you the necessary light needed to find out if you have

the right offering, and pinpoint a high-potential customer base. In addition, it helps you

find the right partners to help you out your planning, then tapping consumer or business

markets overseas have the potential to benefit your business tremendously.

The cultural divide is still ever persistent, but the good news is that it's getting

smaller and smaller. It may never disappear totally because of the way most us tend to

stay within our cultural bounds. Most of us Americans believe that we are supposed to

be positive, dynamic and assertive no matter what but is the proper way to do things in

other countries? Probably not. Yet, that’s the American way of doing things. Many of us

are pretty comfortable with our own customs but normally feel threaten when cross

cultural lines. Normally we feel uncomfortable or even threaten when boundaries are

crossed, but adjustments must be made for firms to be successful overseas. In most of the

world, business is about people and relationships, win-win relationships built on mutual

trust. Of course, business involves selling and buying and making money. But for the most

of the world, good business follows mutual trust, not vice versa. Friendship comes before

money talk. In addition, mutual trust usually results from comfort levels they achieve with each

other. Politically incorrect or not, let's face it. It is more difficult to feel comfortable with

people who don't look like us or talk like us. The failure to adjust, to the difference

between people can cause an organization to fail miserable when trying expand in overseas

markets.

After investigating which countries well be suitable for future expansion I found the

nations of Singapore , Philippines and Vietnam to be well suite for our health care

products. All three nations have large numbers of people who like to maintain a mobile life

style but can no longer move around freely. All of three these nations have the ability for

great risk and reward. Singapore strategically located in the middle of Asia-Pacific and is

becoming the business country of choice, having been identified as a excellent business and

social infrastructure, and economic ties with many of the world's economies. In addition it

has a excellent telecommunications network, with sophisticated financial infrastructure,

world-class transportation and information technology systems, has made it ideal location

For business opportunities. Her continual investment in a highly-skilled labor force,

enhancedby the government's emphasis on capabilities and innovation, healthcare and

educational facilities, makes it an excellent choice, not only as a base for many businesses,

but also as an attractive location for industry expertise and high value investments.