Handspring Swot Analysis

Handspring SWOT Analysis

Strengths

1. Strong Board of Directors. Jeff Harkins, Donna Dubinsky, and Ed Colligan are considered industry leaders. In fact they had been credited with reviving the handheld computing industry. The Palm Pilot which they developed was the most successful product launch in computing history.

2. Good brand identity, strong reputation. By the summer of 2000, Handspring had a 40% market share. There was a four month backlog in orders when Handspring first entered market.

3. Integration of hardware and software for ease of use. Handspring had a license for the Palm operating system. Hawkins created what he called a пїЅvirtual companyпїЅ to bring hardware design and manufacturing companies together to bring the product to market. Also unlike Palm, Handspring had their hardware and software developer working together to develop a communicator that addressed how people actually use their wireless devices. In developing the Treo, Handspring employed ethnographer who observed how people used their cell phones and PDAs.

4. A company with focused products. The Visor line was continued to have a large market share in the PDA user market. The Treo line