How Should Google Proceed in Order to Address the Rising Competition?

How should Google proceed in order to address the rising competition?

Google as of today is still known to be the world's best search engine. But for how long will Google be able to sustain such image especially with the rising competition very evident at present. In order to face the emerging challenges and in order step-up into becoming a third generation search engine, Google should consider the following:

1. Social-networking (Facebook, LinkedIn, MySpace)

There is a market for information that comes from end-users. Social-networking makes search more personalized because it relies on networks of friends who share information. At the same time, it gives you information posted by real people, especially those whom you know, regarding certain topics. For instance, if you want to know the what are the best chick flicks to watch or the teachers to avoid in school, then this kind of networking can give you an insight to what you are looking for.

2. Localized search (Naver, Yandex)

The use of local languages is important to cater to a bigger target market. Sometimes search results reveal answers coming