How to Be a Great Pr Client

All us agency types know that we belong to the legion of the irredeemably gifted. It also seems that there may be some clients who are similarly touched by angels. My excellent colleague Morgan McLintic has even put up a guide explaining how to be a bad client, which as usual, is funny, to the point and insightful. However, as I'm not that keen to encourage bad clients, I thought I'd produce a few points on how to be a great one: 1. Use more than money to motivate. Small tokens of appreciation mean a lot, but cost a little. 2. Share your enthusiasm & vision. PR is about intellect but it’s also about heart. 3. Evangelise PR to your colleagues and get their teams on board. PR is bottom up & top down. 4. Be honest about whether you should be the public face. Differentiation helps creates opportunities. 5. Make sure speakers are trained (regularly) to make the most of opportunities the team create. 6. Examine the output and