Inditex

1. Research the international operations of a company doing business in several countries. Characterize:

Current and planned business activities in specific regions of the world: Asia, Eastern Europe and Latin America.

The company's strengths and weaknesses related to global business activities.

Inditex is one of the principal fashionable distributors of the world that have 3,106 establishments at 64 countries, with eight commercial formats - Zara, Pull and Bear, Massimo Dutti, Bershka, Stradivarius, Oysho, Zara Home and Kiddy 's Class -.

The Inditex Group joins together in addition to a hundred of affiliates with the different activities that conform the business of the design, the manufacture and the textile distribution.

The singularity of his management model, based in the invention and flexibility, and the attained achievements, they have turned Inditex into one of the bigger groups of distribution of fashion.

The first store Zara opened in 1975 in Corunna ( Spain ), place that his activity initiated the Group in and the one in which the company central services are located. His stores, located always in privileged emplacements, they are present at 400 cities in Europe, America, Asia and Africa over.

Zara is present at 63 countries with a net of 992 stores located in emplacements privileged of the principal cities.

2. Identify companies that have business activities similar (or related) to the business, and analyze the competitive advantages of these companies (how can assist an understanding of the challenges facing corporations like GM).

Inditex is the third worldwide distributor of fashion. The North American chain GAP and the Swedish H&M are capable to compete with Zara for fashion's worldwide throne. Each of these three companies they have his own model of business, that reflects his fortresses and weaknesses, according to BBVA's report. “Gap is a basic multi-format reclined to the brand image. His model of business focuses on the design and sale own, externalyze all production. With a fortress development at United States, his presence is minority in Europe. Besides, his positioning is less linked fashionably Inditex and prices are less aggressive ”.

In relation to H&M, BBVA's analysts consider than “ the positioning as to fashion and price is similar to Inditex, making an offer loudly contained in fashion to low prices. You are inferior to the one belonging to Inditex in quality and his model of business is similar to the one belonging to GAP, patterned and sale own but externalycing production, what you limit to the accession rate the market, an advantage for Inditex ”. Centered in Europe, H and the M is initiating his expansion for United States.

“ Zara counts on a very flexible structure, superior to give it his competitors and capable to become adapted to any market. In principle, the guaranty to keep on spreading out successfully out-of-doors has the enough ”, Nueno takes aim . In fact, the company objective is to double his size in the next four years, according to you have indicated Josй Marнa Castellanos, managing director of Inditex.

In order to get this objective, the group will keep on opening the check mark of Zara out-of-doors softly. But, most of all, you will try to expand the rest of his check marks: Massimo Dutti, Pull and Bear, Bershka, Oysho, Stradivarius and Kiddy 's Class. “The chain wants to the jerk of his brand leader that right now you have in a foreign place and the net of distribution to multiply the presence outside be useful of the rest of his subsidiaries ”

3. Identify and assess needed skills of employees and managers for global business activities in the developing world

The corporate culture of Inditex is based on the teamwork in, the sincere communication and a tall level of requirement. These beginnings underlie the personal liability with a task that is focused on our customers's satisfaction.

Inditex offers an expeditious and international surroundings where they appraise ideas to his employees and it positions itself for the internal promotion. We believe in job security and the formation continues .

The beginnings that govern Inditex's commitment on the subject of Responsability Corporate are the good faith at the establishment of relations with the interested parties and, in general, with the society; The constant dialogue with the subpoenad interest groups and the social organizations; And, finally, the transparency relating to our business activities and, more concretely, with sostenibilidad's development of