Interclean Inc Case Study

Problem Solution: InterClean, Inc.

InterClean is a leading industrial cleaning and sanitation solutions company. The industry's client base is changing its preference to no longer wanting mediocre products designed to disinfect and kill germs. To keep up with the needs of the customers, InterClean is changing its focus towards providing a complete solution and service.

Situational Background

InterClean is determined to expand its company despite any risks it may encounter. The company's expansion will provide a new services and solutions model designed to offer a "full range of service packages tailored to the customer's need." (Scenario: InterClean) The new solutions-based selling model will force InterClean to evaluate its sales representatives and be more aware of the products, customers, and environments being serviced. InterClean is challenged with having fully trained representatives engaging its client's facilities managers, healthcare professionals, and operations teams. To meet this challenge, InterClean has acquired EnviroTech, another leader in the cleaning and sanitation industry. The merging of companies will provide InterClean with EnviroTech's services and strong technical expertise. The strategic moves by InterClean should allow the company to proceed with its vision of continuing as an industry leader and providing an array of full-service representations.

Situation Analysis

Issue