Kid's Life

Kid's Life

Today's child, unlike before, is very well informed about what is happening around him. Apparently, he is the same kid we have known for centuries. But with heavy exposure of media and internet, we have lost track of what really goes on in his mind. Do we really know What's HOT and what's NOT in kid's world?

let's have a closer into the lives of these kids to understand this segment in terms of their media habits, attitudes and behaviors

The typical weekday of these kids includes activities like going to school, watching TV, playing or doing home work. Weekdays are quite busy for 6-12 year old kids. The usual activities they are indulged in are going to school, watching television, doing homework and playing.

Children belonging to this age group are generally their own decision makers as they themselves want to decide as to what they want to buy when they