Makng Business Decisions

I will be explaining the role that perception plays in the real world decision making. Let us begin with the simple definition of perception. Perception is the process of using the senses to acquire information about the surrounding environment or situation. Power of observation the ability to notice or discern things that escape the notice of most people. What this is basically saying is noticing something be it good or bad about a particular person. A very good example would be if an individual with complete garb came up to you and just asked for directions you could surmise that they were trying to blow up that particular place they asked about because one would assume they were a terrorist.

One of the most unique characteristics of a human being is our ability to make meaning of any and all kinds of situations. We select, organize and interpret just about everything. This process is called perception. The interesting part of the concept is that every individual perceives things completely different from one another. Based on our culture and self-indication, we select to perceive what we want to perceive. Next, we organize the perception based on stereotypes, scripts, prototypes and personal constructs. Finally, we interpret the perception by looking at attributions. Many things have an influence on how a certain person perceives a situation, like age and social roles for example. To get a better understanding of the point of others, we also strive to expand the boundaries of our understandings. This information