Management

With the recruiting of Michael Scully who was then the president of Pepsi-Cola, Apple started to grow. Here, Apple made the effort to strengthen its intellectual capital by bringing on someone who is more familiar with consumer want for a product that is refreshing and new, in conjunction to the company’s existing strength of advancing technology. With a combination of Scully’s experience of heading a soft drink company and the pair of Stevens’ knowledge in electronics born from leading companies like Hewlett Packard and Atari, they needed take it the next step up in convincing the consumer why this product was “in” and why it should be purchased. The problem with Apple was their programs and information were only accessible to those who owned an Apple. If the rest of the world has regular PCs, and a few companies had Macs, they would be limited to doing business with companies who owned Macs. Here, globalization and technology go hand-in-hand because technology is a vehicle for interdependence and communication. Apple failed in its rigid compatibility. What may be saving Apple right now is it s decision to be built to accommodate these popular programs. Through