Managing Crisis Usisng Pr Simulation Summary

Effective Communication Case Study Analysis

To have effectiveness between an organization and its publics it is important to plan a system that checks for any message before it is released from your office. New releases

and other publicity material is designed to create a positive perception of your organization or client in the minds of target publics.

Identify the different publics involved in the case study

The different publics involved in this story “There’s a Syringe in My Pepsi Can”

are the Federal Drug Administration (FDA), which is an intervening public, the media that reported on the first claims and gave Pepsi stance credibility. It also offers a method for communicating with large and dispersed stakeholders while the specialized press and online newsrooms are more useful in reaching more narrowly defined audience segments and stakeholders, including customers who purchased the products, consumers, investors, employees and the business press.

Differentiate between the internal and external publics involved

When I differentiate between the internal and external publics involved, the difference with the internal publics and external publics are the opinions and judgments of the internal publics interact with those of the external public, and the combination of the two identifies the frame of the enterprise’s communication. The Internal Analysis of strengths and weaknesses focuses on internal factors that give an organization certain advantages and disadvantages in meeting the needs of its target market. The internal publics also involve the employees, the FDA and the investors. The external publics involve the public and the External Analysis examines opportunities and threats that exist. The quality of the internal relations directly influences all external relations in terms of effectiveness of the relationship itself.

What impact did the communication have on the intended public?

Today’s consumers are exposed to a vast amount of information on a daily basis-everything from news reports on television, radio and in the press. Recent years have

seen an explosion in all forms of media. There are newspapers, national and regional, all which have become walking news from the brand of clothing