Marketing - 5 P's of Marketing

Marketing - 5 P's Of Marketing

Topic: Marketing

1. lesson – Definition of marketing, customers , buyers, sellers, market, market research, competition, competitors

2. lesson – Marketing mix – 1. Product

3. lesson – Marketing mix – 2. Price 3. Place

4. lesson – Marketing mix – 4. Promotion, Direct marketing

5. lesson – Marketing mix – 5. Packaging, Revision (questions)

6. lesson – Oral exam (Marketing)

Marketing

DEFINITION

Marketing is the process of planning, designing, pricing, promoting and distributing ideas, goods and services, in order to satisfy customer needs, so as to make a profit.

• People who buy �everyday’ services are called customers.

• A person or organization that buys something is a buyer or purchaser. People who are responsible for buying goods that the company uses or sells are “buying managers”.

• A person or organization that sells something is a seller.

• Buyers and sellers of particular goods or services form a market.

• Market research are methods for obtaining information about the market for a company�s product.

• Companies or products in the same market are competitors or rivals. Competitors compete with each other to sell more, be more successful. The most important companies in a particular market are called key players. Competition describes the activity of trying to sell more and be more successful. The competition refers to all the products, businesses.....

MARKETING MIX = THE FOUR ’Ps’

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