Marketing B2c Site Compared to a B2b Site

Marketing B2C site compared to a B2B site

LaShawn Williams

EBUS/400 E-Business

Deborah Lafky

May 26, 2008

Marketing B2C site compared to a B2B site

Introduction

When a company uses marketing, the company is attempting to promote his or her products or services with the intent of being able to maximize ones profit and gain the confidence of the consumer. Within today’s society marketing having the right product or service can be difficult with being able to implement the marketing process and plan accurately along with being able to remove the potential obstacles. This paper will show and define the meaning of marketing with (B2B), (B2C), and compare how marketing differs between the two websites.

Understanding marketing a company has to know the 4 Ps. When determining the difference in a B2C site compared to a B2B site one should focus on the 4 Ps of marketing which is Product: branding, warranties, packaging design and new product development. Price: being able to set a profitable and justifiable price. Place: Having a physical distribution of goods. Promotion: Being able to sell personally, advertise and promote. The 4 Ps will apply to both B2C and B2B sites however, the only difference is that the 4 Ps for a B2C site would relate to a business to consumer and the B2B site would be related to a business to business. Giving credit to the author from According to Warholic, “marketing a B2B/B2C website requires a performance evaluation, understanding the business being marketed, identifying the customer base, incorporating pertinent content with the keywords properly included, updating the content regularly, establishing trust with customers, and understanding the marketing channels available” (Warholic, 2006, para 1).

Marketing

Marketing a product requires a company to provide customers with the ability to understand what the company is selling. Promoting the product through the internet, media or print media helps a company to better market his or her product or service. Companies understand several ways that a business can obtain his or her new clients. “If a customer can trust an online business even without a physical presence, then the likelihood of success is greater.” (Frantz, 2008)

When a company is trying to market his or her site, they understand that it takes several ways to captures a customers attention, there will be flashing graphics, pop ups, banner ads seeking to bring in traffic to the website.

In this image below, the company’s are marketing his or her product or service through colorful advertisement.

(Marathon Multimedia, 1999-2008)

B2B

Having a B2B site in marketing for a company is a way to have a higher level of respect for potential customers. The service that is most likely used within the B2B marketing site is web hosting or website production. These particular sites are not the kind that will catch his or her eye at first, the simplistic side of the site is just to provide information. The main focus for the B2B site is to provide customers with information such as links to information or other sites that can assist them.

Having a good B2B site is determined by the ROC (Return of Customer) ratio. The goal is to be able to provide current clients and potential clients with current information on the company while promoting the companies services. A good example of a B2B site would be a site such as Travelocity.com. This site could provide the necessary information on how and what the company can provide to ones customers along with being able to help customers with travel, car rental and hotel reservations. This company would be a one stop shop for most. (Frantz, 2008) A clear example of a B2B marketing site is shown below:

(Profession Web Services, 2008)

B2C

For a B2C marketing customer, one is looking for a site that can provide them with a good prices and commitment for good customer service. B2C marketing is a site that is product driven, could maximize the company’s value of each transaction, has a large targeted market, and could be able to have his or her buying process shortened to a single step with shorter sales cycle along with several other key aspects.

Within the B2C business, the marketing strategy goal is to be able to market and convert