Marketing Comparisons

Running head: MARKETING COMPARISONS

Marketing Comparisons

Carl Stange

University of Phoenix

E-Business

EBUS/400

Doug Martin, MBA, CISA

March 17, 2007

Marketing Comparisons

Marketing is a significant aspect within the world of business. The consideration of marketing is of such value that in the words of Philip Kotler, “Marketing takes a day to learn. Unfortunately, it takes a lifetime to master.” This fact is no different in the realm of ebusiness. There are dissimilarities in the application of marketing in the business to consumer and the business-to-business scenarios. The concentration of this research will be spent on these divergent functions of marketing.

Much of the popular press has given increased attention to the business to consumer Web sites. On the contrary, business-to-business sites are conducting even more activity. The business-to-business sites are changing the supplier-customer relationship in profound ways. Firms are using business-to-business auction sites,