Marketing Strategy

New Era Caps

Marketing Plan

There are four factors involved in developing a successful Marketing Strategy: Product, Pricing, Place, and Promotion. I will explain how using these 4 factors will lead to the success of selling my product.

Product:

The product line will include styles for all people, including men, women, and children. It will not stop there. New Era will manufacture caps for the urban customer, meaning those living in or near the city. Designs will have coordinating colors consistent with popular trends. The Suburban customer, Suburban meaning the customs and manners typical of life in the suburbs, ex. Skateboarding, snowboarding, any action sports type person, and the Fan customer, being the person who is all about the team colors and wearing the same caps the actual players wear.

The different varieties of caps will be fitted, stretch fit, open back, even toques. Caps will be designed based on sports team color specifications, and custom colors and creations based on current fashion trends.

Pricing:

New Era Caps will be priced according to the Geographic location of the Customer. Customers will want to buy New Era Caps before any other caps because they are priced competitively,