Marketing for online Businesses

Google Ad Words

There are several other ways to successfully market Black Greek Apparel through the internet. A new trend is to create ads on search engines. Google, which is one of the biggest search engines in the world, provides a tool called Google Ad words, which allows businesses to create ads that will appear on Google search results. A business creates ads and keywords that are related to the business, which in this case is Black Greek Apparel, and when people search on Google using one of the keywords, the ad may appear next to the search results. Google has contextual targeting technology, where based on your keywords, Google can automatically match the ads the business has created with webpages that are related to those particular keywords. So for example if a student wanted to find a website to buy African American Greek apparel and used those exact keywords to search through Google, then Black Greek Apparel could have an ad displaying all the necessary information to draw that customer to the website.

Costs of Google Ad Words

In terms of costs, there are no minimum requirements. The business is only charged if someone clicks on your ad, not when the ad is displayed. The business can set a daily budget of for example $5.00 and a maximum cost of 10 cents for each click on your ad. Google also provides keyword traffic and cost estimates so the business can avoid any sort of guessing of what budget to set. Because Black Greek apparel wants to expand the business’ customer base, Google is the great place to advertise because Google can expand the business through the Google Content Network, which is comprised of thousands of quality websites, news pages including New York Times, About.com, and InfoSpace. Google also offers a placement performance report, where a business owner can visualize where the business ads are going. You can look at data as to where the business receives the most clicks, and the business can create marketing toward those websites that created the most number of clicks.

Yahoo Small Business

Yahoo Small Business offers a similar type of advertising just like Google. Again, the business will create an ad that will be placed in the Yahoo search engine, and when a person types in keywords in the search engine, which are related to your ad, then it will appear along the side of the search results. In terms of customer reach, which is what Black Greek Apparel is looking for, on Yahoo, there are 2.3 billion searches each month, which means that the business will have an increased reach of potential customers. In Yahoo, there is geographical targeting, which can be beneficial to Black Greek Apparel, if the business only wants to target in a specific area in the country. In Yahoo, a business can test different ads to see which ones are the most successful in the search results. Yahoo also offers in depth reports, detailing the number of clicks you received so the business can visually see how well the advertising is doing. Yahoo also offers a forecasting tool, where the business can estimate the number of clicks the business could receive to try and determine the maximum cost per click. There is also a customer support team that can help each business signed up to the Yahoo account and to help them to have the most effective advertising plan.

Costs Of Yahoo Small Business

In terms of cost, it is very similar to Google, where the business only pays whenever the ad gets a click, and can set a daily budget that works for your business. But in Yahoo, there is no limit to determine the amount the business is willing to pay each time there is a click to the ad.

Other Marketing Suggestions-Specials/Discounts

There are also a few marketing ideas that can be directly related to Black Greek Apparel’s website. This would be through discounts and specials through different events of year. Because the website collects contact information after obtaining orders, this type of marketing can either be direct marketing to customers, be found on