Marketing

Introduction:

Organizations need to embrace marketing processes, concepts and activities to ensure their survival. The following marketing plan overview demonstrates these concepts and how they apply to my current employment at the Brush farm Corrective Services Academy (BFCSA).

Marketing Concepts:

“Marketing is the delivery of customer value and satisfaction at a profit”

As defined by the (AMA) Kotler P, et al (2006, p4). The definition should guide organizations how they are perceived and motivate all its personnel ensuring customers are satisfied with the goods and or services provided ensuring a long term relationship that profits both the organization and the customer.

If an organization embraces marketing and its concepts they can attain a competitive advantage through identifying their customer needs and wants by providing quality products or services. This is evident in the vocational education sector with numerous government and non government providers competing in a market that need vocational educational courses that meet the required standards of employers in various industries and occupations that must comply with current legislative requirements and organizational objectives.

Brush Farm Corrective Services Academy: (BFCSA)

The BFCSA is the training arm of the New South Wales Department of Corrective services (NSWDCS). It has been in service since 1989 and is currently registered as a Registered Training Organization. It provides training for the organization and external customers including interagency and international in 17 vocational qualification courses ranging from Certificate II in Justice to the Advanced Diploma in Correctional Administration.

The facilities at the BFCSA are of a high standard having accredited 3 star, accommodation, conference facilities, bistro, library, computer labs and 11 classrooms all having audio visual equipment to aid the facilitation of training. It is located at Eastwood and is accessible to public transport and all major services.

Target Marketing:

BFCSA provides training to its internal and external customers. These customers have specific needs which are heterogeneous demands. Having reached these customers with not so dissimilar characteristics refers to market segmentation, Simpson