Marketing

A definition of Marketing

MKT 421- Marketing

Group: ONO4BSM12

Instructor: Craig A. Clark, MA

March 30, 2006

A definition of Marketing

In today’s society there are several ways for business’ to communicate and let the world know that the company exists. To define marketing in my opinion it is a way of advertising, communicating and networking to put the business on the map. This paper will touch on a few definitions of marketing as related to the course. Defining marketing encompasses several aspects. In addition research and analysis involved with marketing which will be reviewed in the content of the paper.

In business the steps to marketing initially would be to have a marketing plan. A marketing plan defines target market, what message the company wants to send and how to send it. It also identifies marketing costs, competition and so on. All the information gathered about the type of business venture starting. The most important element in a marketing plan is spelling out what differentiates your company from more established firms serving the same market. (Jeff Pollack 2006).

To implement a marketing strategy it is important to know the needs of an individual customer base for an organization. For example within the mortgage industry one of the most important marketing strategy in the sell of home is “Location”. Furthermore the demographics and overall common property values are of great importance as well. The marketing concept rests on four pillars: target market, customer needs, integrated marketing and profitability. (Brian Jud 2006)

Marketing research is a philosophy that deals with people and their constantly changing feelings and behaviors, which are influenced by countless subjective factors. To conduct