Marks & Spencers

During 2003/2004 Marks & Spencers have worked to improve their performance across their wide range of corporate social responsibility issues.

THEIR BUSINESS

• Clothing: clothing accounts for 50.1% of the UK sales and it’s their biggest business. Provides a wide range of clothing for women, men and children. They have 11% share of the UK marketing.

Marks & Spencers Public Relations program:

• Customer: I think we should keep a sales information, annual independent Survey and customer consultation and a continues research program, so we can keep a good relation with core customer to know what they are looking for.

• Employees: we should do continues surveys among our employees. We need to keep our “Confidential help line”, so we can keep improving the working environment. Also, apart from our employee magazine, I think we should send continues information about the group, send updating about some of the decisions making and benefits through their emails.

• Shareholders: we have our annual general meeting. We need to improve our programme to survey shareholders satisfaction. A good point is to have regular meeting and presentations with investors.

• Suppliers, including franchisees: regular visits, meeting and discussions. Programmes to survey their satisfaction. Direct relationship with important raw material suppliers.

• Community: Regular meetings