Mba 500 - Gap Analysis: Global Communications

Gap Analysis: Global Communications

Telecommunication companies were faced with an enormous decline in profits; Global Communication implemented a forceful plan. Global Communications, is a well known company in its industry, providing exceptional services to its’ patrons and valued its’ employees the most. However, the Senior Leadership Team has constructed a competitive plan that will single out it employees best interest. Since business communication is not effective, as it should Global Communication were unsuccessful with the implementation of the plan.

Situation Analysis

Issue and Opportunity Identification

In an effort to cut cost and recover from a decline in market share, Global Communications senior leadership team pitched a plan to the board of directors. The plan was accepted by board members, which pleased the senior leadership team. The plan would result in downsizing the domestic call centers, lay offs, and call center reps that remained will be relocated but had to suffer a 10 percent salary cut. Before the senior leadership presented the plan to its’ employees and union members, they attempted to filter the information in away that would make it appeasing to employees whom just suffered a 20 percent lost in benefits through the renegotiation of their contract. Maria Antez, the union liaison has had the task of renegotiating the worker benefits packages, due to financial pressures the company is suffering from. Finally the workers did give in thinking this will be beneficial for them in the long run. Now Maria has suffered a hard blow learning through the grapevine that the company is planning to outsource jobs overseas. Maria is furious and feels the leadership team was disloyal and not honesty since the leadership did not included at the beginning of the plan. Maria is the voice of the people, and she just has put herself on the line in the recent cuts. Maria will lose her credibility when the truth is revealed to employees. Now she must face employees who will question her knowledge of the information and her loyalty. There is no way the plan will be received well by the employees or the union.

Stakeholder Perspectives/Ethical Dilemmas

There are many stakeholders within this scenario. The first stakeholder is Global Communications. The company finds itself in a dire situation that effect current employees the most. The company has one major interest and that is to increase profitability. In doing so the company will have outsourced an immensely large amount of its work overseas. Although it seems a great deal of strategic planning and research was placed into this plan, it blandly shows that other alternatives or ideas were not identified or evaluated. It can be speculated that the company did not thoroughly develop and proposed solution. Meaning although the board senior management approved the plan the leadership team did not have a clear effective plan to implement their ideas.

The members of Technologies Workers Union (Global Communication employees) were also stakeholders. The livelihood and careers are at state for the TWU members. These members were aware of the company’s financial pressures and believed they were doing a noble duty by taking a 20 percent cut in education and health benefits. The vice president Maria Antez, oversaw and renegotiated the entire benefits reduction, but these workers where deceived and received yet another slap in the face when finding they would also suffer layoffs and a decrease in salaries. The lack of effective communication, mixed with receiving information through the grapevine and filtering will result in, low employee moral, trust, dedication and loyalty.

The last stakeholder is the stockholder. Global Communications does have a right to ensure that they maximize profits and ensure the investment of the stockholders, but not at all cost. Communication should have been clearly defined in the beginning through the implementation of new ides

End-State Vision

Global Communications will establish a clear line of communication when and issue or situation may arise that will affect its employees. The management will be cooperative with all developments and their effect on the organization as a whole. Information and ideas will be constantly exchanged, meeting will be conducted, and the team think approach will be possibly implemented. When considering or trying to come up with new ideas and approaches representatives from each level of organizations will be present to provide suggestions. Other alternatives must