Mini Case 1 Business Marketing

This is a very straight forward case to me. When she had to leave for about ten minuets, the first thing that Kelly should have done is to put all of the bids which she had received from other companies away. Whether that meant that they should be locked up or taken with her, either would have been preferable to what she did. Leaving the file folder with all of the other companies’ bids right in front of Bob was very unethical. Kelly was violating the Clients’ rights by leaving their offers out. In that she did not leave every offer on the table, she probably took it upon herself to only leave out the best offers. The other businesses she was working with all have the right of confidentiality. She might have intentionally left the folder out so Ben would look and make a better offer, or she simply might have forgotten about it. In leaving the folder out she was violating the trusts between her and the business that had made those offers. Bob could use the competitors