Mondavi Case Analysis

Identification:

Overview of current situation:

Making wine is nothing else but a touch of passion, love and few drops of magic. From the first view, wine industry seems very artistic and secret at the same time. There is no doubt that hearing that Robert Mondavi Corporation is going to layoff 4% of its workforce ring the bell to the investors, at the same type the stock price dropping down dramatically makes an impression that the company is going through difficult period as the senior management is upon completing the reconfiguring future strategy. The big decision is whether to get back to original vision, and focus on the domestic market, which bring a 90% of revenues or continue diversification and keep on pursuing the vision of worldwide supplier of wines and continue expanding joint ventures with other global wine makers to get the bigger share of world market.

Current Strategy:

Together with world partners in Italy, Chile and domestic brands to create joint ventures and introduce the new wines to market, that would be acknowledged among professionals