Motorola, Inc.

Introduction

I have researched the Motorola Incorporation and with the information have created a strategic audit for them. Motorola is the leader in global communications. They are currently revolutionizing broadband. The companies headquarter is in Schaumberg, Illinois with 320 other facilities in 73 countries. Motorola’s CEO and Chairman is Edward J. Zander and employs more than 9,000 people worldwide and had sales of $42.9 billion in 2006. Motorola today has three business segments: 1) Mobile devices 2) Home and networks Mobility and 3) Enterprise Mobility solutions. This company has come a long way since its first product which was the battery eliminator in 1928 and they have also been recognized for their dedication to ethical business practices. Their products over the years have grown and changed along with their drive for excellence which has become stronger than ever. What more can this company do? The strategic audit I have prepared might shed some light on some ideas for them.

Strategic Audit

Section V: Analysis of Strategic Factors.

SWOT- Portfolio (S) - They have a very strong portfolio but need to beef it up. In 2007, they invested in Vocera Communications. What Vocera Communications does is provide wireless communications systems which enable instant voice communication among mobile workers to leading institutions and companies requiring enhanced customer service, productivity, and teamwork.

Multiple Business Units (S) - What the Connected Home Solutions segment provides is wired and wireless broadband networks for homes. This also includes digital