Myspace and Social Networking

Sav Banerjee

Webliography for MKT 352

Topic : MySpace and other social networking companies as Internet Advertising Revenues. Factors to consider are the business models for these websites, their rising popularity, and the attraction of brands to advertise themselves in social networking websites (especially MySpace)

1. O'Malley, Gavin “MySpace vs. eBay? Site leaps into e-commerce.” Advertising Age; September 11 2006, Vol. 77 Issue 37, p6-6, 2/5p, 1 chart, 1c < http://0-search.ebscohost.com.library.ggu.edu:80/login.aspx?direct=true&db=buh&AN=22375998&site=ehost-live>

This article discusses the need for a revenue model for social networking websites like myspace.com. Myspace is a very active web destination, second only to yahoo in terms of page views. There are 106 million profiles on myspace.com. With such a prime web real estate, Myspace enjoys an excellent opportunity to serve as an advertising venue for prospective marketers to advertise their products. Similar to musicians, direct marketers can take advantage of MySpace to target a feasible and large target audience. Very similar to their classifieds platform, Myspace also has a display advertising section, which can be targeted and suited to a very selective target audience. This will also increase traffic for MySpace, and using a similar model like yahoo or AOL, their ad revenues can shine superbly. Due to the diversity of the member base of it’s website, MySpace can select the pages that any offer can be placed.

2. Sowa, Tom “Space to grow: More businesses are using MySpace”