Nescafe in India

Executive Summary

Coffee has the distinction of being the second most-traded commodity in the world, after oil. It is also one of the world’s most popular beverages. Nescafe has emerged as a world leader in the coffee industry and the word ‘Nescafe’ has become almost synonymous to coffee. On an average around 3000 cups of Nescafe coffee are drunk every second all over the world. Nescafe is also the leader in India and has been quite successful in capturing a substantial market share over a period of time.

The following report tries to captures the controllable and uncontrollable environmental factors with respect to the brand Nescafe, as per the following criteria:

1. COMPANY, PRODUCT PROFILE AND SWOT ANALYSIS: The report starts with a brief description of Nestle, Nescafe and also its stellar growth over the past few years has been described. On the basis of secondary data, we developed a SWOT analysis of Nescafe where we have listed Nescafe’s key strengths