Pearl Continental Hotels

MANAGERIAL POLICY

CASE STUDY

Pearl Continental Hotel, Karachi

Prepared by

M. Hashim Abbasi

Sarmad Tahir

Submitted to

Mr. Syed Abdul Mateen Ahmed

April 16, 2008

Institute of Business Administration

Karachi

Introduction

Pearl Continental Hotels (PC) was established in 1985 after locally acquiring a renowned hotel chain, Hotel Intercontinental. PC hotels are located in Karachi, Lahore, Rawalpindi, Peshawar, Bhurban and Gwadar. For the past 2 years PC Karachi has been the number 1 hotel based on occupancy, average daily rates and market share. Karachi is the only city where competition is present, in other parts of the country PC enjoys a monopoly.

PC Karachi is located in the heart of the commercial and shopping cosmopolitan city of Karachi and only 15km from Quaid-e-Azam International airport. The location of the hotel provides easy access to all major banks, multinationals, shopping centers, trading malls, sea port, etc. The Hotel has 286 rooms along with all other luxury services.

It is the only