Posse Ride II

In the Posse Ride II survey results report, around 83% of customers think they have made lifelong friends because of Harley. The number indicates that Posse Ride offers a good opportunity for HOG members to develop or rekindle friendship when they ride together. So even though Harley riders may be from different states and different professional fields, they still have a common topic and interest to talk to each other. This brand community indirectly enhances the relationship between customers. In the meantime, the participation of Harley-Davidson CompanyЎ¦s employees is also helpful for HOG to understand its customers. Managers or executives of Harley can recognize what customers need and what customers want through the Posse Ride, and then improve their products and services according to customersЎ¦ thoughts.

Moreover, Posse Ride is a challenge ride with a long time and a long distance. Only people who like riding, adventure,