Problem Solution - Harrison Keyes

Problem Solution - Harrison Keyes

Problem Solution Introduction: Harrison-Keyes Inc.

Harrison-Keyes is facing problems that are not uncommon in industries undergoing rapid change. Their problems/issues can be summarized as per the following bullets:

· They must learn to incorporate improving technology, which is revolutionizing the publishing industry. The power and convenience of new software is leveling the playing field for niche publishers while enabling forward-thinking large publishers to crowd out their competitors by being “first-to-market” with e-publishing offerings.

· They must somehow maintain a strong core of existing authors with which they have publishing and distribution agreements in order to offer the consumer a reputable product as they move forward into this new market.

· At the same time, they must take precautions to protect the intellectual property rights associated with their product offerings and for their authors, which are put at increased risk by the nature of digital media.

· They must solve the problems associated with the foreign vendor who is currently contracted to produce/format their e-books.

· They must work on aligning all stakeholders to the new strategic plan. This should have been done prior to implementation.

In order to proceed smartly into this brave new world, Harrison-Keys should engage in strategic